3 Digital Marketing Predictions for 2016

Michelle Baqués

Michelle Baqués

With the holiday season now in full force, all eyes are on the fast approaching New Year and the new trends it will bring. Smart digital marketers stay ahead of these trends to keep their brands accessible and top of mind for both future and current clients. Make sure you’re staying ahead of the game with these three tips.

  1. Video is becoming an increasingly popular way for marketers to tell their story. The human component of a voiceover gives product demos and recruitment videos a far more personable feel. It also allows the prospect an opportunity to see the personality of the organization. Keep video in mind as an entertaining way for prospects to engage with your content.
  1. Email Signatures are a key part of every email your employees send. Several organizations have caught on to the fact that email is the lifeblood of their company (an average employee sends 10,000 emails a year), and a huge opportunity to drive incremental awareness and engagement with their marketing content. By automatically appending calls to actions to email signatures, marketers are finally breaking down the barriers of the employee email, and leveraging it to gain millions of brand impressions. Check out a free trial here.
  1. The digital world is moving away from the desktop more and more each day. Mobile Apps are an i­­mportant way for businesses to stay accessible to their prospect and clients, even when they’re on the move. Keeping your most recent content at their fingertips keeps your audience constantly engaged.

­­­2016 will be here before you know it. Keeping up with the trends of visual storytelling, email signature marketing, and mobile apps will allow your brand to stand out and stay relevant in a world of digital noise. What do YOU predict for 2016? We'd love to hear from you!

 

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