It’s not easy when your job is to schedule a meeting with a decision maker of a large corporate organization. Cutting through the clutter and making a lasting impression (and a good one) is not an easy task. Below are a few tips and tricks that can get you a step ahead when it comes to emailing your prospects that dreaded cold email:
You have a seat at the table. The solution your company provides can solve a pain that your prospect has. You are not selling something frivolous, you have something that can help your prospect increase revenue - be proud of it when reaching out.
Sure, it may be tempting to remind your prospect that you have reached out 15 times before this email, but refrain from mentioning that you’ve tried reaching out before. The average business employee gets 88 emails a day, so if you mention that they didn’t reply last time, they may not take the time to look again.
Make a good impression with a clean cut email signature. The email signature is a representation of your personal brand and the brand of your organization. Sigstr gives your audience an opportunity to click and engage with up to date marketing content and events that you are promoting. Take advantage of the 10,000 emails you will send each and every year for not only personal use, but to drive awareness of your company and the important initiatives or recent content that may be helpful to the prospect.
Stay up to date with your prospect’s LinkedIn profile. You never know if you can find some information that is relevant to your geographic location, university, or past jobs that can make the world a little smaller.
Tools like Google alerts can also keep you updated with the industry or a specific company. Google will send you emails on the current news, blogs or events surrounding a company or topic.
Mention and compliment their content marketing (ebook, case study, white paper). This can show that you really care about the thought leadership your prospect brings to the table. It can also gives you more research in to the problems that you can solve for them.
Be Short and Sweet:
You should always have a reason you are emailing. If your goal is to schedule a meeting, then ask for it. But make sure that you send over a specific time, such as Friday December 11th at 3PM EST. This way the prospect can quickly check their calendar and say yes or no, or propose a different time if you are relevant. Mixmax is a free tool that can insert calendar invites digitally, and will notify you of when a prospect agrees to your proposed times.
Studies show that buyers take 8.5 seconds to read an email. This doesn’t necessarily mean you need to time reading each email. But a good way to check, is to send yourself an email and do a scroll check on your smartphone. If the content is clear and concise with no scrolling, then it is short enough to read in 8.5 seconds.