Events rock. Conferences are the best place to learn from and rub elbows with the best and brightest marketing thought leaders in the business. Finding the right events for your company to attend can be a tall task, as there are hundreds of thousands of conferences put on in the U.S. each year. We love events. Good things happen when we have face-to-face time in front of our most important prospects, showing them tips and tricks with their html email signature template. It’s a big part of our marketing strategy, so we put a lot of time and effort into identifying where we need to be.
Below is a list of the top 16 Digital Marketing events we’ve compiled and put on our radar for the 2016 and 2017 year:
Is there an event we missed that you think should have made our list? Let us know! Tweet us at @SigstrApp and we will update the post accordingly!
And if you need a new creative way to promote an event your team will be exhibiting at, or hosting yourself, here is some inspiration for your html email signature template.
Well, what can I say? I graduated. It’s over. I did it.
I know most of you are saying, “Hey, any idiot could do that.”
“Well, it was tough for me. So back off!” (Billy Madison, anyone?)
There are three things that will be imprinted in my mind in relation to graduating from the greatest college out there (Indiana University – Go Hoosiers!) and starting my career. Surprisingly, it does not include walking across the stage and receiving my diploma.
Taking my last college final (it took me 12 minutes) and the pure nirvana I felt subsequently
The palate-pleasing beer and its name (Nefarious Nectar) I shared with my girlfriend right after that last college final
Receiving a call from Sigstr‘s VP of Sales, Kevin Vanes, with an offer to join the Sigstr team as a Business Development Representative
I interviewed with over ten different companies and received four job offers. This being said not to stroke my ego or toot my own horn, but to point out the amount of opportunities I sorted through to find the perfect one. This was also pretty tough, as I was commuting back and forth to IU’s campus in Bloomington four times a week and working between ten and twenty hours on the weekend at St. Joseph’s Brewery. Adding job interviews into that schedule was difficult to manage. Note to self: breathe, it’s over.
I talked with Kevin for about ten minutes on the phone and promised him that I was ready to learn and ultimately come in and work my little hiney off. I consider myself to have a decent amount of Sales experience for my age after an internship with the Indiana Pacers (side note: a Sigstr customer with some cool email signatures) and a few other “Sales” jobs throughout college. However, at the time, if you asked me to define marketing, buyer personas, or lead nurturing in an intelligent manner, it would result in a prompt answer of “uhhhhh”.
My job title is “Sales” or a “Business Development Representative” depending on who you ask, but really I like to look at it as a hybrid between Sales and Marketing. Drew Kelley (that tall guy pictured above) introduced me to Sigstr, and likes to define us as “smarketers”. See what we did there? My goal everyday is to help Marketers drive brand consistency and unlock an unused Marketing channel through cool email signatures.
Today marks my one-month anniversary here at Sigstr. During that time, I’ve gone through a crash course on Marketing, Sales, tech, how to iron a shirt, and everything else in between to prepare myself and close the knowledge gap. Google searches included (but were not limited to):
“What is demand generation?”
“100 Marketing terms that every Marketer should know”
“What do cool email signatures look like?”
“How to be an adult”
Everyday, I learn something new. Everyday is an opportunity to gain knowledge and get better at my craft.
Sigstr is a team of about twenty of the most hard-working, fun to be around, tech savvy, individuals that I have the opportunity to go shoulder to shoulder with (literally…we’re touching shoulders and need more office space…and its coming). Sigstr is a growing force to be reckoned with – which you can read more about in last week’s press release. Every army needs a general, and I can’t say enough good things about our leader. Dan Hanrahan, Sigstr CEO and Founder, has taught us all to work hard and celebrate our achievements (you can read more about that here).
We’re a scrappy group, helping marketers craft cool email signatures and open up a new digital Marketing channel. When you think about an email signature, you may question how something so simple can have a huge impact on a brand. That’s fair…I get it. But if you think about the average amount of emails one employee sends annually (10,000…yes 10,000), you can start to see the opportunity it presents as a new channel for your digital marketing toolbox.
With that, I’ll finish this post the same way I started it…with a quote. “If you think you are too small to be effective, you have never been in bed with a mosquito.”
Author: Scott Dorsey, Managing Partner of High Alpha
High Alpha is a venture studio that conceives, launches, and scales next-generation enterprise cloud and SaaS companies.
Good luck to Scott McCorkle and all of my friends with the Salesforce Marketing Cloud this week as they prepare to launch Connections 2016! I have always loved Connections – the conference brings together the best digital marketers in the world to learn, share, be inspired, innovate and celebrate together.
So many incredible highlights over the years – Subscribers Rule!, Malcolm Gladwell, Sir Richard Branson, Michael J. Fox, Dr. Condoleezza Rice, Soledad O’Brien, Jim Collins, Indianapolis Symphony, Train, The Fray, Steak and Shake at 3am, Imagine Dragons and many more.
This week, I am excited to see Sigstr (one of our newest High Alpha companies) exhibit at Connections and plug into this dynamic and vibrant marketing ecosystem. Sigstr is a next generation marketing tech company focused on the often-overlooked and very powerful channel of 1-to-1 employee email communications.
Sigstr enables marketers to standardize professional email signatures (so important for brand consistency) and leverage the precious real estate of 1-to-1 employee emails to promote events, white papers, job openings, new products and much more. Marketers can manage these campaigns with segmentation tools, powerful analytics and enterprise controls.
I am very excited to see what the best marketers in the world can do with the Sigstr technology!
As a business services company, you have a unique challenge as you don’t have a physical product. Instead, you offer superior services or solutions and you rely heavily on the relationships that your sales and customer success teams build. You have created a successful company on your people and your brand, and as such, your brand is incredibly important to you.
We’ve created an ebook that details 7 clever ways to boost your business services brand with email signatures, and today we’ll highlight clever tip #2.
Clever Tip #2: Worry About Growing Revenue, Not Your Market Share
Product companies are taught that they must be number one or two, in terms of market position, to be successful. Service brands, on the other hand, should concentrate on growing revenue (not gaining market share, as product companies do). This is especially true because many business services companies focus on specific geographies, such as a local city or state, rather than owning the entire market nation-wide (or even thinking about their global reach). Business services companies that focus on delivering results will see that revenue will grow naturally by ensuring happy, satisfied customers that are willing to share the results with peers in the marketplace.
In the business services industry, whether it be accounting, law, architecture, or consulting, local markets are usually fragmented and crowded with many successful firms generating considerable revenue from like-services. Instead of concerning yourself with your position in the market, focus your efforts on improving the bottom line and ensuring happy, satisfied customers – the rest will follow naturally.
Ready for the Clever Tip?
Consider implementing an account-based marketing approach as it is based on the collective decision-making process. It takes into account that most B2B buying decisions are not made by a single person, but rather by a collective group of people. This is where account-based targeting comes in handy. Since each company has its own dedicated IP address, it is easy to identify them collectively by looking at IP addresses. So if you want to target an account, you can target those IP addresses specifically, ensuring you are marketing to the correct group of people in the most efficient way possible.
This week’s clever tip is brought to you by Sigstr. Ready to get started with the power of an email signature generator? Sign up for Sigstr and start your free 30-day trial today to begin building professional email signatures, or check out the most recent Sigstr resource:
Well, what can I say? I graduated. It’s over. I did it.
Today marks my one-month anniversary here at Sigstr. During that time, I’ve gone through a crash course on Marketing, Sales, tech, how to iron a shirt, and everything else in between to prepare myself and close the knowledge gap. Google searches included (but were not limited to):
Author: Scott Dorsey, Managing Partner of 
